Today there exist a number of nutritional drinks that provide a vast improvement over the nutritional intake that most people are getting. However, these drinks are deficient in many of the nutritional elements required. In addition, they simply do not taste good to a sufficiently large part of the population. The concept of providing a combination of the traditional nutritional drink (including green drinks) that functions primarily to cleanse and detoxify, and supported by a complete array of nutritional supplements to boost the immune system is the foundational principle of SOG-3.
Our goal then in creating SOG-3 was to create a three-in-one
function drink that would appeal to a much wider population and
which would address a much greater range of nutritional requirements.
At the same time we wished to address the issue of excessive toxic
chemicals in our food supply and environment.
Our underlying premise is that health begins with
the consumption of nutrient-rich whole foods. Ideally these foods
would be in the category of super foods. That is, foods with a high
proportion of essential nutrients, yet low in toxic chemicals, anti-nutrients
and excessive sugar and simple carbohydrates. Recent research and
clinical studies have shown that a diet relatively high in protein,
low in simple carbohydrates and containing reasonable amounts of
essential fatty acids and medium chain triglycerides is a very healthful
diet.
In the design of this type of product there are a number of tradeoffs
that need to be considered. These include quality, taste, completeness,
usability, cost, volume, shelf life and safety. SOG-3 has been meticulously
created from the beginning to be of the highest quality. We have
also made taste a very important consideration - if it doesn’t
taste good then only a small handful of people will take it regularly.
Of course, it is important that the product be readily usable; if
it’s a readily usable then people will take it on an ongoing
basis.
We have worked very hard to make SOG-3 as nutritionally
complete as possible so that a person could actually live on the
product for extended periods of time. The question of safety was
involved in the selection of every ingredient in SOG-3. Shelf life
has been handled by the inclusion of oxygen and moisture absorbers
in the product as well as the production of the product in small
batches on a frequent basis. Because of our desire for completeness,
product volume is relatively large but not excessive. Interestingly,
because of the above considerations, cost seemed to be the least
important design influence. In fact, we are amazed at the amount
of nutrition one gets from SOG-3 for a meal replacement cost of
about US$1 per day. |
